It’s been six months since Sam Howard turned freelance. If you are contemplating ‘the big leap’ here are her early days tips, while the pain of learning them is still fresh:
1) Take a break before you begin: Contrary to what I was advised, I recommend you do not quit your day job on a Thursday and start your first contract on the Friday. I think I would have been more able to absorb the culture shock if I had allowed a month in between. Ideally a couple of weeks of doing NOTHING, after 22 plus years of ‘real’ work, I guess I could have cut myself some slack there. And then the next few weeks can be spent sorting out behind the scenes stuff and not just the paperwork but the basics like a comfy chair, stationary etc.
2) Apply some discipline to the financials: To quote Jessie J ‘it’s not about the money’. I knew that from the get go, but it’s quite tricky to unhook your real worth from your ‘take home’. Let it go, you are not your agency day rate or your old job title. You are so much more and being a freelancer gives you the space to explore it. But to avoid the feast or famine syndrome that everyone warns you about, set up a separate bank account, tip some cash in to it to ease yourself in, say three months of a notional wage. You’ll have enough to adjust to, without worrying about money from day one. Keep all your business outgoings and income in this one account, from this you can transfer an appropriate amount for tax into a savings account and also pull a regular wage so you can continue to budget as you did when you were employed.
3) Don’t underestimate how long tasks are going to take:One of the biggest shockers I found was that there was no one to whom I could delegate. I was so delighted that the decision making process was now instantaneous, but all the time savings made on that side were swallowed up by the implementation process now that it was just me to execute. I had to relearn skills I had abandoned years ago, like formatting, attention to detail, spelling…
4) Get out and talk to people: My first project was initially difficult and intense, that compounded with no team support or general water cooler chitchat meant I did feel overwhelmed at first. I quickly made a point of meeting an industry mate at least a couple of times a week to help keep my own trials and tribulations in context.
5) Dress the part: After a few months of looking like Bridget Jones in the throes of a messy divorce, I smartened up. For me the standard that works best is to dress as if you have a mild crush on the postman. Oh and you’ll have to schedule some regular exercise too, if you’re gonna have a chance with that postman.
6) Don’t be mean with yourself: I wish now I hadn’t bought a basic printer, trotting off to newsagents to pay for photocopies or coloured printouts, pains me man, it pains me. Also my dining room table is not the right height for a desk and sooner or later I am going to have to come to terms with this.
7) Find your natural rhythm: After so many years working Monday to Friday 9- 5 it’s natural to feel obliged to keep it up, but being a freelancer you can set your own rhythm. Mine follows the sun, if it’s sunny I do less, if it’s not I do more. Family commitments not withstanding, I’m happy to work in the evenings or weekends, if it means that when the sun comes out I can potter in the garden, keeping a squinty eye on the emails. Let go of the guilt. As long as you get the work done and it delivers above, beyond and ahead of your client expectations, then really you can please yourself when and how you do it.
8) Stay in the loop: Now you’re not part of the company chatter, you need to put extra effort into keeping up with what the industry is talking about and what’s trending. Make time in your daily schedule to read, comment and connect. Also go to conferences, training seminar’s etc, not just to network but to actually learn and assimilate.
9) Try to hold out for interesting projects:This has to be a huge plus of going freelance, work for people you like, take remits you enjoy. This is pay back for all those years of doing tasks to which you were painfully unsuited and having to work with people that normally you’d cross the street to avoid. You’ll end up doing such a great job you can easily widen the remit and referrals will surely follow.
10) Finally enjoy being nice to people! When you go freelance there are no power battles to win, no points to prove, no office politics to survive, you can just hang up your battered old ego and be nice. It feels great, really! And who knew people could be so responsive when you show some genuine consideration for their day and their challenges? Certainly not I.