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Adaptable. Scalable. Innovative. Flexible… AS IF

A perk of an independent life is having an independent view. This blog was started by Sam Howard in February 2011, after many years of having worked on B2B tech PR and just one week after going freelance.

Adaptable. Scalable. Innovative. Flexible. AS IF. The four most over-used words in tech PR. Perhaps here, we might be a little bit more authentic.

Horribly honest, sometimes insightful, and invariably rather jolly, our occasional posts narrate the perils of freelance life and give guidance for starting your comms career.

Latest Posts

9/09/2017:PR Theory V Practice. Holly, our new junior reflects on what she’s learned on her PR degree and applying that to a busy virtual agency

9/08/2017: Learning when to say NO. Debbie ponders on when to say ‘no- thanks’ to freelance work.

12/07/2017: The biggest mistake junior PRs can make. Sam expands on a favourite subject.

all posts