AS IF: the blog

Categories

Archives

Adaptable. Scalable. Innovative. Flexible… AS IF

Case studyAdaptable. Scalable. Innovative. Flexible. AS IF. The four most over-used words in tech PR. Perhaps here, we might be a little bit more authentic.

A perk of an independent life is having an independent view. This blog was started by Sam Howard in February 2011, just one week after going freelance and among other things, accidentally chronicles her journey from fledgling freelancer to full on virtual agency MD.

Horribly honest, marginally insightful, and invariably rather jolly, our monthly posts narrate the pros and perils of freelance life; look at how to keep your B2B comms credible; and give some tips for starting your career in PR.


So what makes you the expert??

15/08/2018

How can you prove your clietn is the zen master they say they are? PR Pro Debbie Smith goes in search for those elusive proof points.

We know journalists get hundreds of pitches every day. Their mailboxes and twitter feeds are full of companies competing for airtime, all offering informed, relevant comment. But why should a journalist listen to what they have to say?


Journalists working with PRs – how to avoid conflict of interests

16/07/2018

Can a  journalist comfortably hang out with PRs ? 

Our in house writer and working tech journalist Sandra Vogel explains how it works for her…

 

There are some who say journalists and PRs are chalk and cheese. They want different things, they see the world in different ways, and it is impossible to work in both camps.

But that’s not true. It is possible to be a freelance journalists who also works with PRs.There can be significant benefits to working in both camps.


Just because you can freelance – doesn’t mean you should

05/06/2018

Sam Howard set up our virtual PR agency six years ago, and  the business model is now gaining in popularity, so the demand for freelance comms proffesionals is out there. But just because you can freelance doesn’t mean you should. Here are her top tips for determining if you would be happy as a freelance PR:

Reasons to go Freelance: 1, 2, 3…

Because you want to – not because you don’t want to do something else

1) You actully want to freelance – sounds obvious but don’t do it just as the lesser of two evils or because you can’t find a ‘proper’ job, or because you think you will make way more money than you do now.

In my view, going freelance so you can hope to work every hour of every day to make loads of money is a guaranteed formula to make yourself utterly miserable.


On K.I.S.S.ING – Keeping it simple, stupid!

01/05/2018

Fellow freelance PR Lianne Robinson makes it brief.

I saw this tweet from Tom Knowles a few weeks ago, And it stayed with me. I see this type of thing all the time. Paragraphs beyond paragraphs of long clunky words with no clear explanation as to what it is they are trying to say.You can spend what seems like an age watching a company description going around the various the heads and powers that be of a company. I know this as I’ve worked in-house too. Everyone wants to add their own point of view, something that makes them feel that they played a part in the creation of the copy. But in doing so, adding a long word here and a bit of jargon there, we can completely lose all sense of what we’re trying to say.


For in-house teams: How to be freelance-friendly

24/03/2018

OK so she does get out of bed for somwhat less then £10k, but Comms Crowd content writer Sandra Vogel, sets out her terms for keeping us all singing form the same song sheet…

Over the years I’ve freelanced for some of the biggest names in tech, for national newspapers, and for some of the best known technology web sites. I’ve also worked with lots of small companies, mostly but not all with a technology angle, with voluntary organisations, and with communications agencies.I’ve found good and bad clients across the spectrum. It’s not the size or sector that matters – it’s the approach and attitude of the client to using freelancers.


The seventh year – renewing her vows

23/02/2018

It’s seven years this month since Sam Howard walked away from the big West End PR agency to set up office in her dining room, buy a domain name, and a dog.

You got you a seven-year itch goin’ on?

In that time working life has evolved from lone PR, to freelance collaborator, to creating a collective and now to running our (cloud-based) PR agency that continues to grow at around 25% a year.

So what does the seventh year herald? Am I going to get itchy feet and chuck it all in to become a landscape gardener, a masseuse or apply for Bake-Off? Or should I consider taking a back seat and let the team take the strain?


A PR degree – is it REALLY worth it?

21/01/2018

As Holly Mercer’s three year PR degree draws to an end and the student loan looms large, she asks: Was it really worth it? 

Ultimately only time will tell (although I would
like to think YES) as I am yet to graduate and secure a job in the industry.
However, I can still look back on my time studying PR at UAL and pick out the positves and negatives.


How to be a fearless freelancer

27/12/2017

PR Pro, Debbie Smith, on getting out there and expanding your work horizons.

It’s more than six years since I became an independent PR consultant, and I’ve enjoyed (almost) all of it. I’m still here and still working on interesting projects with great clients. We freelancers often swap advice but there’s one thing I haven’t seen much conversation around about and that’s the need to keep challenging yourself and venture outside your work ‘comfort zone’.


Outsourcing – it’s not just for corporates

02/12/2017

In this post PR Pro Lianne Robinson – looks at how freelancers can outsource the business of running a business.

Yesterday my website finally went live! Well ok, it’s a holding page but it’s a start. I actually bought my domain name two years ago when I decided to take the plunge into the freelance world. But the reality is that work gathered pace quite quickly (thank you Sam ;-)) and I have been so busy since then helping clients manage their PR and marketing that I haven’t had time to do my own. And while I’ve managed to get a home page up, the rest of the content will simply have to wait until I catch a breath!


How to recreate those water cooler moments

08/11/2017

For some the joy of freelance work is being able to get your head down, get on with it and then get out (thus being the first to the bar). But for others the isolation can be an issue, in this post our new fintech writer and researcher, David Black looks at measures you can take to replicate those ‘water cooler’ moments.

There are pros and cons of being a freelancer ranging from flexibility on the plus side to occasional periods of lack of work as a negative.


1 2 3 10