Sam Howard On how we are growing (albeit vicariously).
When you go freelance, you quickly realise the limitations of what you can competently do and therefore the nature of the projects you can take on. So then, if you’re smart, you collaborate playing to your strengths working with others similarly smart but with complementary skills. Here at the Comms Crowd we have been sublimely happy in that phase for the last few years – steadily adding interesting clients that appreciate the hands on approach and building up the merits of the crew in a wholly organic stylee, even getting nominated for an award along the way. But what does our next iteration look like?
When I founded Comms Crowd it was not to become the next Edelman or even to get into the PR Top 100. In my experience bigger does not correlate to better – not for the clients, where more can buy you less; not for the staff, unless your job satisfaction depends on the length of your job title; nor even the bottom line, impressive offices and charismatic receptionist do not come cheap.
For me, small is truly beautiful and that’s the way we are going to stay. But that said who can deny the global nature of comms and the tech start-ups we work with, have global appeal and we need to secure them global attention without busting the budget…
- All the partner agencies are small independents like ourselves so we know all the work will be done by senior, accountable and personable teams and the buck stops with the founder.
- All the agencies focus on tech and start-ups so little will get lost in translation – geek is geek wherever you go.
- Between us we can provide PR support from Singapore to Sweden United Kingdom to the United States and stopping off in Belgium, France, Germany, Israel, The Netherlands and Poland along the way.
In tech comms at least, you don’t need to be big to be clever… just clever.
This post is brief as it is in fact just a shameless plug to say, now it’s official, we exist!
In going live we now have a home for our recently formed small collective of senior comms freelancers, to demonstate their love of B2B technology and our honed range of skill sets, PR, AR, social, content and design.
It’s been nearly two and a half years now since I turned freelance so the collective feels like a natural evolution for me. It’s going to be great for our clients who might be looking for a more robust comms solution than a lone freelancer but who don’t have the appetite nor the budget for the full blown agency commitment, and great for us as we get to collaborate, support and inspire each other while delivering to our strengths. We’re going to be sharing the work the responsibility the money and the love!
It’s taken us forever to get the site together least that’s how it feels to a girl who goes long on ‘genius’ ideas and falls short on patience. But we are live now and despite the fact I’ve been immortalized in Ugg boots, I could not be more proud…