It’s eight years since Sam Howard set up the freelance collective that is The Comms Crowd. This year she learned the real value of belonging to a team, and it doesn’t have a price tag…
Running a firm, however funky, is always a blur of highs and lows, and this year was even blurrier.
Highs: new team babies, client weddings, discovering a brilliant junior (yes Marcel – who knew there was more than one of you!), finding a prime pitcher, winning another ‘tech for good’ client and so doing some good ourselves, getting to work with some of my favourite PR people now holed up in-house and chucking some great projects our way, and even the odd trip to Belgium.
Lows: personal life was rubbish! When fate dealt her hand this year I almost folded.
But when I had to take a step back from work, the team stepped up and said, ‘Don’t worry, we’ve got this.’ And they had.
You’d be forgiven for thinking that freelancing encourages propagation of the self-centred gene. After all, every day you wake up and in theory you don’t know where the next pound is coming from, and even when you do you don’t know when you are going to actually get it.
But somehow, even though we are freelance and virtual so don’t even hang out in the same office every day, we are a true team. And we are there for each other – not just to cover high days and the holidays but when the kitchen floods, or the car breaks down, or we have one child freaking out, or two children screaming, or three of them fighting, or when we get sick, or our parents get sick, or our dogs get sick -and all in all we are just too distracted to work.
2019 is already shaping up to be a brighter year in so many ways, not least with the addition of our latest recruit, Dill a Mastador pup, a girl this time.
I have always been so proud of the Comms Crowd and what we have achieved but this year I am also thankful.
It’s widely acknowledged that going freelance enables you to spend more time with your family, but what about maternity leave how does that work? No safety net of paid maternity leave for us, so how do you manage? Fellow PR and proud mum of two, Lianne Robinson explains how she does it.
Before you swipe left, please be assured that this is not another blog about your right to claim statutory maternity pay when you have a baby like all the other ‘how to take maternity leave when you’re self-employed’ blogs! This, I hope, is helping to address the real fears of taking some time out when you’re a freelancer – will my clients find someone else? Will I have to start again?
When you start to tell people your baby news, their immediate reaction is to talk about how lucky you are to be getting maternity leave – people ask will you take a year off, or just nine months? But when you work for yourself the reality is that neither of those options are probably going to be possible.
When you decide to become a freelancer it takes a lot of hard work and determination to build up a client portfolio and secure a regular stream of work. It certainly doesn’t happen overnight. So when you find out your family is growing it’s impossible to comprehend the thought that you might just walk away from all of that.
Beyond that there are the financial difficulties. Going a year or even just a few months with no income is a very scary concept, especially when you are self-employed. For me, the thought of not having any money coming in would actually cause me more anxiety than working.
I’m realistic enough to know that when the baby comes along I will want to have some quality family time without the distraction of work. So I do plan to take it much easier, but not for long. One of my more time-consuming projects comes to an end just before my due date and I made the decision early on not to look for more work to fill that void until a few months down the line once I have established more of a routine.
As for my more regular retained gigs, I’m very lucky to work with some lovely clients who totally understand the situation and could not be more accommodating. One of the many reasons why I wanted to go freelance in the first place was to work for nice people and times like this are testament to that. If all goes well I will be back on line after two weeks – and no, I probably won’t be back up to full speed immediately and it’s likely I may be sending emails in the middle of the night but my clients respect that. They encourage me to take as much time as I need and they’ll be there waiting when I get back.
My worries about them finding someone else to look after their PR were soon dissolved when I realise that the relationship and rapport we have built up over the years means that they respect me as a person, as well as a professional and that’s why we work well together.
I’m also very lucky to be part of the Comms Crowd, a collective of like-minded freelance individuals. We work on clients as part of a team so when I disappear on my ‘mat-leave’, I know that our clients will still continue to get great results and opportunities as I leave them in the very safe and capable hands of my colleagues. That support is invaluable and it’s incredibly reassuring to know that I can take time off and focus on my family safe in the knowledge that the team are there to pick things up. As such we’ve also been able to do a gradual handover over the last few months which has also really taken the pressure off.
When I tell other friends and other expectant mothers that I plan to be back online after just a couple weeks they look at me with that discerning look and I know they are judging me. But that’s okay. You see one of the main reasons that I wanted to work for myself was to make sure that I can take my kids to school, be there for nativity plays and sports days and be able to look after them when they’re sick. So the very small sacrifices I might have to make now, will pay dividends in the long run.
When those disapproving friends are heading back into the City with an hour long commute each way after just 12 months, hands tied by a corporate environment that frowns on people leaving on time or taking time off for dependents, I will be at home still managing to build up my business and spend time with the family. I’m in the driving seat and there is nothing better!
On the prowl for freelance B2B tech and fintech PRs
Due to continued growth we’re looking for an experienced hardcore freelance b2b tech PRand or fintech PR who has a passion for pitching and strong media relationship skills, to join our team.
We think you’d like to work with us because:
There’s no need to come into the office because we don’t have one, but you’ll be working in a fully supportive, collaborative environment. You’ll work in a small team of fellow freelance PRs and writers on several accounts so you have cover and support as well as access to the best media and digital tools to get the job done. Most importantly, we are utterly best practise and genuinely nice people to work with. And we do meet face to face from time to time!
Our clients are pretty cool too. We’re retained by some very smart b2b tech start-ups as well as more established firms working in fintech, civic tech and public sector so you need to be familiar with the latest technologies and digital developments as well as be able to shape compelling stories and pitch them to the trade and national tech and business media.
If this sounds of interest please check us out and get in touch with our founder with your pitch! email@example.com.
Sam Howard writes:
Seven years ago when I gave up my ‘proper job’ running the PR division of a large London agency, the primary motivations were to get back to doing real PR, spend more time with my son and to finally, finally have a dog.
After serving a six month probation to prove I could hack freelance life, I ‘rescued’ Moby – a five month old Labrador cross (crossed with ‘something huge’ was all the charity could tell me). So that was it – no going back. Moby was my insurance policy to make sure I never took a proper job again!
In the early days it was fortuitous that my skills were not so much in demand, as Moby, it turned out, wasn’t sure he was best suited to being a PR hound. As vocations go I think his early preferences would have been to be the companion of a side-order chef, a WWE wrestler or a clown.
He was a turbo-charged Labrador. Owners of bull breeds would put their dogs on leads when they saw Moby tearing across the field in their direction. On an early foray, an experienced dog walker eyed him with reservation as he tussled a Rottweiler to the ground and chewed affectionately on its throat. “Hmm,” she said as we discussed potential heritage, “I’d say he’s part black lab part something awful.”
Whatever he was, he was not office material. He chewed my chair, my shoes and my arms when nothing else was available and only interrupted his endeavours to work out how to open the fridge door or to bay loudly like a Baskerville hound if he noticed I was on a conference call.
Eventually shamed into admitting we had the worst behaved dog in the park we registered for duplicate dog training classes in two boroughs as one class didn’t seem to be enough to quell his, er, enthusiasms. Thinking back I should have expensed this as ‘staff training’.
But in our own way life began to settle down into some sort of freelance fashion; mornings began with Moby pinning me down in my sheets and barking into my face. After breakfast, and Pilates in which he insisted in partaking, a very long walk and then lunch, Moby would finally concede to have a power nap while I got on with some work. On waking it was no rest for the busy with a full on training session, again with hindsight not sure who was training who given how many sausages we got through. Finally a few more hours of focused napping until Elliot came home and Moby could torment him for a few hours while I finished off. End of work was announced by my streaming The Archers as I pottered around the kitchen, and on hearing the theme tune Moby would be ecstatic and parade round the house for at least half an hour with a cushion in his mouth to celebrate the imminence of meal time.
By now Moby was enormous, he towered over proper Labradors, and with his domed head, golden eyes, heavy jowls, velvet ears, sleek coat and beautifully muscled physique, he was a real head turner, the office Romeo if you will. For he was, it turned out, a Labrador Mastiff cross. Here, in the UK that’s a happy accident but in the US it’s a deliberate combination and they are called Mastadors, a breed much prized for their impressive physical build and also their wonderful temperament.
We still had to wait a bit longer for the temperament…
But after a somewhat protracted adolescence, Moby was around two when the fog finally lifted, there he was, the most majestic, most level-headed, dignified dog, an absolute ambassador for the breed – he went from being the worst to the best behaved dog in the park.
And Moby excelled as an office hound, a perfect patient companion, and accordingly went on to receive employee of the month every month for the next five years. He was excellent on and off the lead, in cars, on trains and buses. And thanks to flexible working, he got to go to the seaside every month to dig in the dunes and paddle in the sea by day and lay by an open fire and dream of sheep while I worked in the evening. He regularly went to business meetings where the techie boys tried so hard to not lose their thread, and to uni lectures, where his Barrack Obama good looks and Bill Clinton charisma had the USC girls swooning in unison. He was even the inspiration for our brand identity – how many dogs can say that?
And in return Moby made sure that every working day was a pleasure: that Mondays were no biggie; that office politics were no more than an insistent stare if I had the temerity to sit down at the laptop before finding him a treat; and that in seven years, I never once knew the loneliness that others talk of when working from home.
So as my former agency colleagues continue to climb the corporate ladder and now have every right to look down on all they survey from truly impressive heights, I am jealous not at all – for they may have the power and the glory, but I had Moby, Moby the Mastador.
Sam Howard set up our virtual PR agency six years ago, and the business model is now gaining in popularity, so the demand for freelance comms proffesionals is out there. But just because you can freelance doesn’t mean you should. Here are her top tips for determining if you would be happy as a freelance PR:
Reasons to go Freelance: 1, 2, 3…
Because you want to – not because you don’t want to do something else
1) You actully want to freelance – sounds obvious but don’t do it just as the lesser of two evils or because you can’t find a ‘proper’ job, or because you think you will make way more money than you do now.
In my view, going freelance so you can hope to work every hour of every day to make loads of money is a guaranteed formula to make yourself utterly miserable.
OK so she does get out of bed for somewhat less then £10k, but Comms Crowd content writer Sandra Vogel, sets out her terms for keeping us all singing form the same song sheet…
Over the years I’ve freelanced for some of the biggest names in tech, for national newspapers, and for some of the best known technology web sites. I’ve also worked with lots of small companies, mostly but not all with a technology angle, with voluntary organisations, and with communications agencies.I’ve found good and bad clients across the spectrum. It’s not the size or sector that matters – it’s the approach and attitude of the client to using freelancers.
It’s seven years this month since Sam Howard walked away from the big West End PR agency to set up office in her dining room, buy a domain name, and a dog.
|You got you a seven-year itch goin’ on?|
In that time working life has evolved from lone PR, to freelance collaborator, to creating a collective and now to running our (cloud-based) PR agency that continues to grow at around 25% a year.
So what does the seventh year herald? Am I going to get itchy feet and chuck it all in to become a landscape gardener, a masseuse or apply for Bake-Off? Or should I consider taking a back seat and let the team take the strain?
PR Pro, Debbie Smith, on getting out there and expanding your work horizons.
It’s more than six years since I became an independent PR consultant, and I’ve enjoyed (almost) all of it. I’m still here and still working on interesting projects with great clients. We freelancers often swap advice but there’s one thing I haven’t seen much conversation around about and that’s the need to keep challenging yourself and venture outside your work ‘comfort zone’.
In this post PR Pro Lianne Robinson – looks at how freelancers can outsource the business of running a business.
Yesterday my website finally went live! Well ok, it’s a holding page but it’s a start. I actually bought my domain name two years ago when I decided to take the plunge into the freelance world. But the reality is that work gathered pace quite quickly (thank you Sam ;-)) and I have been so busy since then helping clients manage their PR and marketing that I haven’t had time to do my own. And while I’ve managed to get a home page up, the rest of the content will simply have to wait until I catch a breath!
For some the joy of freelance work is being able to get your head down, get on with it and then get out (thus being the first to the bar). But for others the isolation can be an issue, in this post our new fintech writer and researcher, David Black looks at measures you can take to replicate those ‘water cooler’ moments.
There are pros and cons of being a freelancer ranging from flexibility on the plus side to occasional periods of lack of work as a negative.