adam – public sector tech SME

We began working with adam in 2017. This rapidly growing SME provides digital technology which enables local authorities and healthcare commissioners buy better quality and better value services in social care, healthcare and transport.

We’ve focused on introducing adam to key media and explaining how its technology improves options for commissioners, includes a wider range of service providers and ensures end users receive better services.

It’s early days but media interest is steadily increasing with the highlight to date a meeting with the BBC health editor.

Mark Young, Head of Marketing, adam: “We were cautious about PR after a bad experience with a previous agency but Debbie and her team really understand our target market and how best to articulate our proposition. They keep on top of developments in the industry so that we can offer timely comment and we’re looking forward to a fruitful partnership together.”

BJSS – agile IT consultancy

We worked with the delivery-focused IT consultancy BJSS, for over six years. In that time the British-based firm more than doubled in size, opened a US office and won multiple awards for its work in the public sector and financial services.

Initially we helped with early days PR and then went on to devlop and maintain an analyst relations programme covering application development / delivery and application lifecycle management.

David Clark, Head of Corporate Communications, BJSS: “Over the years, Eria has guided and supported us as we started to develop meaningful relationships with some of the industry’s top influencers. This investment has generated both credibility and interest, and continues to be an essential element of our marketing and growth strategy.”

Brexit Tracker – tech start-up

In 2017 we began our work with UK start-up Brexit Tracker, a digital dashboard that analyses more than 1000 lines of economic data to help UK companies to best prepare for Brexit.

By raising founder Ben Martin’s profile and highlighting his expertise through a series of thought leadership pieces comments based on economic data, Ben is now seen as a go-to commentator on Brexit and how it affects industry. He has appeared in a number of national and business publications including The Guardian, The Independent and Financial Director Magazine as well as Bloomberg radio and CGTN TV appearances.

Ben Martin, Founder, Brexit Tracker: “What I like about working with Sam and Lianne is they are really proactive and they have a great network of business media contacts. Over time they have created some top notch opportunities for us to connect with the right journalists and get our name out there.”

BTD – M&A consultancy

We started work with BTD at the end of 2017 with a primary objective to raise the profile of the business and its expertise across the industry. BTD is an M&A specialist which has worked with the likes of Centrica, CocaCola, E.On, GlaxoSmithKline, Novartis, and Unilever. Its specialist teams provide guidance and support through deal situations to help ensure their success.

We focused our efforts on a thought leadership campaign using the experience and insight of the founding partner as well as other key consultants and implemented a three-pronged approach.The first was to pitch by-lined articles to leading M&A, C-Suite and financial publications, choosing topics supported by BTD’s extensive in-house research and white papers. We also identified relevant comment opportunities, picking up on the prevailing news agenda, and adding insight and expert commentary around breaking news. Finally, to support BTD Consulting as a growing global business, we drafted and disseminated press releases announcing corporate news – for example new hires and the launch of offices overseas. In addition we also worked with BTD to help build on its social media presence.

Carlos Keener, founding partner, BTD: “The synergy between The Comms Crowd and our business was evident right from the start and having the right cultural fit when hiring a PR agency was hugely important to us. The team invested a lot up front to learn about the business and the clients we work with so that the PR campaign was focused on the right audiences in the right publications. They enjoy solid relationships with the key journalists and have been able to secure some great opportunities for us.”

Caplin – fintech SME

We’ve been working with Caplin since 2011. Caplin’s pioneering web trading technology has been adopted by more than 30 leading institutions including Barclays, Citi, Crédit Agricole, JP Morgan, Nomura, Standard Bank, RBS and UniCredit.

For Caplin, we provide UK & US PR, AR and marketing support, creating content to underscore its respected thought leadership position and provide support for all its social media channels.

James Cusack, Head of Sales, Caplin: “We enjoy working with Sam and Simona and value the contribution they make to our business. They are proactive, understand our industry and know the press that matter to us. They have also been on hand to help drive wider marketing initiatives that have really helped us to get our name out there and drive leads.”

Cloudview – visual data start-up

We’ve worked with Cloudview since 2015. Its cloud-based technology transforms the way organisations use, store and access their visual data and is now being used in housing, social care and home security and to develop ‘smart city’ applications.

We provide PR and social media support, creating content to raise awareness of this emerging technology and position visual data as a key part of the Internet of Things while building the MD’s profile as an innovator and visionary.  We’ve also used research to establish Cloudview as an authority on cyber security and the forthcoming GDPR.

In our first year we achieved coverage across a wide range of technology, business and housing media and significantly increased the company’s social media followers. This year a highlight has been working with a leading academic to develop a White Paper on privacy which has already generated substantial coverage and helped to position Cloudview as experts in data protection.

James Wickes, CEO and co-founder of Cloudview: “Debbie and the team of PRs and writers understand what Cloudview is about and the need to evangelise the importance and relevance of visual data and the Visual IoT. They’re excellent at interpreting what I say and tailoring it to fit the needs of different journalists. I’m really impressed with the volume of coverage they’ve generated and it’s made a big impression on our clients, suppliers and investors.”

devolo –  market leading German engineering firm

We’ve worked with devolo AG since summer 2017 on a strategic consultancy basis. The firm is known for its world class Powerline technology, which delivers high speed Wi-Fi to every corner of the home and is now enabling the very latest smart home solutions.

Our first project was to facilitate a workshop for the business, technical and marketing teams to review product positioning and develop key messages to help target new markets. This was followed by a global launch plan for a new product line, and new market research to support the UK sales team. In addition we identified academic experts to facilitate a move into the virtual reality sector. Most recently we delivered discovery training workshops for the global marketing team for them to run with sales to develop a cohesive sales and marketing strategy for the years ahead.

Randy Nyssen, vice president of marketing: Sam and Debbie provide a knowledgeable, external perspective which has helped us better understand our strengths and develop a clear vision for moving forward. Unlike many PR companies, they take a holistic view of the market and are comfortable discussing product, market and technology strategy with the whole team from engineers to sales, making them very easy to work with and a valuable strategic sounding board.”

dxw digital – public sector tech SME

We’ve worked with dxw since 2014. The firm provides digital services to the public sector, helping central and local government as well as the NHS to make good technology decisions and build better services.

Like many UK SMEs that support the public sector, dxw depends on government procurement frameworks to bid for and win work. Our role has been to draw attention to changes in these frameworks and make sure they remain fit for purpose. Our industry-recognised campaigns have been championed by the media and ensured dxw’s voice of eminent reason has been heard and acted upon at the highest levels in government.

Another big priority has been to use our PR skills to help dxw grow its team of agile developers, researchers and engineers, firmly positioning the company as a pioneer of digital services for the public sector and a great place to work. To that end we’ve helped them win a raft of awards, including:

The Techies, Best place for Devs to Work 2018, Digital Leaders: Best SME to Work for 2017,  Information Age: Young Tech leader of 2017, The Good Web Guide Awards: Best Business Site 2016, The BBC’s Digital Ones to Watch 2015.

Cabinet Minister Matthew Hancock personally visited dxw to highlight how UK SMEs are successfully engaging with the public sector.

Harry Metcalfe, founder and MD, dxw: “Sam’s team genuinely ‘gets’ us – they know what we’re passionate about and create the right opportunities for us to get dxw’s perspective out into the public arena. Their proactive support has been unwavering and they have been an important part of our growth.”

Elliptic – blockchain intelligence start-up

We began working with Elliptic in 2015. The young firm is widely recognised as the global standard for blockchain intelligence. Its software identifies illicit activity on the Bitcoin blockchain and provides actionable intelligence to financial institutions and law enforcement agencies.

When we first began working together, Bitcoin was not the global phenomenon it is today and was barely discussed in mainstream media. However our task was to get this small firm with its highly advanced technology the recognition and kudos it deserved from the banking, technology, trade and business press.

We had to knock on a fair few doors but over time, through intelligent media outreach Elliptic became the go to commentator for Bitcoin investigative and AML stories and went on to be featured in:

ABC TV, BBC online, BBC Evening News, Bloomberg, Business Insider, CityAM,CNBC, CNN Money, Dow Jones, Evening Standard, Fast Company, Forbes Financial News, Fortune Magazine, International Business Times, Mail On Line, NBC, Reuters, Sky News, The Banker, The FT, The Guardian, The Independent, The New Scientist, The New York Times, The Telegraph, The Times, The Wall Street Journal, UK Business Insider, Venturebeat and Wired.

In addition Elliptic has received a cabinet full of well-deserved awards and accolades including:

Rise’ 100 Most Influential Blockchain Companies; CityAM’s Top 20 Digital Innovators & Fintech PowerList; The Telegraph’s 50 tech stars changing how we spend and save; Startups100 2016; The Times’ Six Top Disruptive Startups; KPMG’s  2015 Fintech 100; The Banker Awards 2015 ‘Best Security Project’; The Guardian’s Five Hot Fintech Companies and Business Insider’s 25 most exciting Bitcoin Startups.

The firm went on to secure $5million in Sereis A funding in 2016.

Tom Robinson co-founder and COO, Elliptic: “When we first engaged Sam and her team we’d hardly done any PR but we wanted to raise our profile outside the digital currency world to support our ambitious growth strategy. Sam understood exactly what was needed and worked tirelessly to get the most from each and every opportunity that came our way. We’re delighted that in a few short years, Elliptic has become internationally recognised alongside the biggest names in financial services.”

Kotter – US complex change consultancy

We began providing UK PR services to Kotter in 2017. This renowned US complex change consultancy works with some of the world’s leading blue-chip companies. It already enjoys a strong reputation in the US and wanted to build on this to help promote its recently launched operations in Europe.

Our objective has been to build the profile for Kotter in the UK and Europe. To do this we focused on introducing Kotter to key business publications including management and C-Suite titles and securing by-lined articles to help highlight its research and areas of expertise. This includes educational pieces on leadership, cultural change and how to ensure that M&As are a success.

We also identified comment opportunities, hijacking the news agenda, and adding insight and expert commentary around breaking business headlines.

Rachel Rosenfeldt, Director, Kotter: “We were looking for a UK-based agency that really understood what Kotter stands for. Sam and the team have worked hard to build relationships with our key spokespeople and really get under the skin of what our business is about. They enjoy strong relationships with management and leadership titles and have been able to secure some great opportunities for us to showcase our capabilities in front of key business influencers.”