CSO (Chief Storytelling Officer) and PR Pro

Sam Howard, MCIPR

This was her idea – she has a lot of those. A wayward punk back in the day, Sam is a natural disrupter. She is also an award-winning story teller with some 20 years’ experience in B2B tech PR and an enthusiasm for crypto currency.

Sam began her career working with a fintech start-up and then went onto a Fortune 500, before spending 10 years with one of the foremost London fintech agencies. Joining as an account director, she broke several glass ceilings and went on to lead its PR function for London and New York, responsible for the reputations of some 40 clients.

Sam has been the creative director behind multiple award-winning campaigns. She has a knack of tapping into the authentic and giving it a compelling voice ensuring that what is said is of real interest to the intended audience. She believes the journalists are her top customers. “If you look after the journos, give them great stories, the rest looks after itself.” So she makes sure every client story is one worth telling.

Sam is passionate about nurturing next generation talent. To that end she has also been  an associate lecturer in PR for The Annenberg College, University of Southern California and lead modules for Westminster University. Currently she is guest lecturer at The London College of Communication.

Sam converted to the freelance faith in 2011. To make sure there was no going back, she took in a very big, very bouncy dog, part black lab/part something much worse. Then added an American bulldog to the pack. She’s still not sure they are a good idea. She lives with her son and other animals in a part of London that is not altogether desirable but does have parakeets by day and owls of an evening.