In this post PR Pro Lianne Robinson – looks at how freelancers can outsource the business of running a business.
Yesterday my website finally went live! Well ok, it’s a holding page but it’s a start. I actually bought my domain name two years ago when I decided to take the plunge into the freelance world. But the reality is that work gathered pace quite quickly (thank you Sam ;-)) and I have been so busy since then helping clients manage their PR and marketing that I haven’t had time to do my own. And while I’ve managed to get a home page up, the rest of the content will simply have to wait until I catch a breath!
Our new content creator, and sax enthusiast, Sandra Vogel looks at the attributes you need to sustain a freelance life.
Freelancing doesn’t suit everybody, but it sure suits me. I’ve been freelance for 20 years, and I can’t imagine working any other way. But it’s not for everyone. You know those buzzwords – highly motivated, self-starter, flexible attitude. Well, they apply to freelancing bigtime.
Highly motivated. Um – yep. Motivated to sit at the computer when the sun is out, the sky is blue, there’s not a cloud to spoil the view, and yet there’s a deadline to meet, a client call to take, and a couple of pitches to get in before you can even think of heading out that door. Well, that’s one way of looking at ‘highly motivated’. And there are times when it most certainly applies.
But there are other ways to look at motivation. I’m motivated to make as much as I can of the free time I have. That means that there are times when I can – and do – drop everything and get outside on a weekday to have some fun. The trick is keeping that motivation in line with working. Now that does take a certain personality type. It’s the type who can manage their time well, not over-filling it, not being too ambitious about what can be achieved in a given couple of hours, and making sure that time is allocated to fun as well as to work.
If that means being motivated to work on a Saturday morning in order to free up a Thursday afternoon, so be it.
Self-starter. People often see this as synonymous with the motivational thing, but in fact it is different. A self-starter just gets on with stuff. They’re the opposite of the procrastinator who always looks for reasons NOT to do things. The procrastinator says ‘Oh, I won’t write this blog today, because I’ve got a slot in the diary tomorrow’. The self-starter says ‘if I write this blog today then that diary slot tomorrow will stay free, and I can do something fun in that time.’
The self-starter has initiative and they make things happen. Importantly they don’t walk away when things get difficult. That’s a really important personality trait for anyone who wants to freelance. There’s no manager sitting nearby to provide feedback that you’re doing OK, or give pointers if you’re not doing OK. You just have to figure it out.
Being a self-starter shows itself in all kinds of things, not just hunkering down to tasks that are in the diary. It also applies to bigger picture stuff like hunting down new potential clients, following up possible work leads, even having a view of the universe and where you want to be in it – then working out how to get there.
But being a self starter also means doing things that might not feel very exciting, but that nobody else can do for you. There’s nobody around me to say ‘Sandra, I think it’s time you filed your tax return and updated your CV’. But when these things have to be done, they have to be done.
Flexible attitude. I’d say this is a vital attribute for any freelancer. I’m a pretty controlled kind of person. I like checklists, and I like to have things planned out. Most days I sit down to work knowing what’s going to happen during the day. I like to have my week planned out to a fairly fine degree too. Fridays are importantly different from the other days of the week. I don’t like having meetings on a Friday and I usually have no work at all scheduled after noon. The last work thing I do on a Friday is plan the following week.
How is that flexible? Well, while the aim is to take Friday afternoon off, it’s also ‘available’. So, Friday afternoon is a bucket that work can slip into if necessary. It might slip into the bucket because schedules have overrun, because a client has come up with something for me to do on a short deadline, or because Wednesday afternoon was beautiful and I went out for a bike ride, pushing everything in the diary ahead half a day.
One of the companions to having a flexible attitude is being relaxed and able to handle stress. A freelancer has to be good at that. There are often multiple demands on my time, and only I can decide the best way to resolve them. So, when two clients want something done right now and I have to negotiate a way through that, I need to be calm and considered. When my computer decides to give up working and I’ve not got a spare around, I just have to handle it. When something comes up that takes me away from work unexpectedly, I need to be able to handle both the work and the out of work situation equally well.
Like I said at the start freelancing isn’t for everyone. But if the cap does fit, it’s a great way to make a living. I’ve worked with some wonderful people (and my current Comms Crowd colleagues are among the best of all), done work I’ve really enjoyed, and spent more weekday afternoons in the cinema than I probably have a right to. What’s not to like?
From newest member of the team, digital marketing diva – Simona Cotta Ramusino
Reality has finally hit. I have updated my LinkedIn profile with my new job title so it must be true: I am a PR And Digital Marketing Freelancer.
After 20 years of working for top class agencies and in-house marketing departments of international brands I have decided to take the plunge into freelancing. Making the decision to go freelance was a scary moment and I am just beginning to get to grips with my new status. It is something that, in just a short period of time, I have already come to appreciate and enjoy and won’t change my mind any time soon. Why? Well you need to know how I got into freelancing.
It’s really thanks to Sam.
Sam and I worked together a few years ago, and one of her talents back then was the ability to read people’s strengths and personalities and make it work well within a team. When I asked Sam for advice on whether I should join her band of freelancers she knew my type well: I am not a risk taker, I am someone who always has to think things through, always needs to have a Plan B (or C or D). So Sam not only laid out the naked truth about the freelance world but she also made sure I didn’t have too much time to think over the cons the new path would entail and got me straight to work as part of the Comms Crowd gang.
The “plunge” came with an important life lesson. As I started reconnecting and talking to previous colleagues, they all agreed it was a great career move for me, some even wondered why I hadn’t done this sooner. It surprised me. They knew more about me, about my skills and talent than I did. At the end it was their support and comments that gave me that final push and made me realise it was indeed a career change, it wasn’t something temporary, something I could do in my spare time or just as I was looking for something else. It was my new job title.
To answer my initial question on why I wouldn’t change being a freelancer this is because it lets me use all the communications skills I have learned through the years and apply them for a variety of clients that an agency wouldn’t even have on their books. I also feel it has elevated me professionally and it is giving me so much satisfaction, both professionally and personally. Because the relationships I establish with my clients seem to be more on a par, the recognition I receive for my work feels more personal and genuine.
So while some people may decide to go down the freelance route because they want a better work/life balance or be their own boss, for me these are just by-products. Freelancing means doing what you do best and enjoying it!
Sam Howard proposes you stop dwellling on what you can’t do and make sure you tap into what you can…
The most perplexing thing about writing this blog, is not coming up with the ideas or the opinions, or creating the content and making it interesting and engaging – but noticing days after I’ve posted something, that it’s full of typos. A recent blog post saw me pen the phrase, ‘pig picture thinker’ for heaven’s sake!
I really struggle with the detail, to be honest I don’t even see the detail. Does this make me stupid? I’d like to reassure you it doesn’t it’s just my brain works very differently to your brain and your brain works very differently to the person you sit next to, or at least we should hope it does.
In the words of Groove Armada: “If everybody looked the same, We’d get tired looking at each other.” Usually in team of people you get a great mixture or analytics, inventors, empathisers and doers so why not just let each person do what they like doing best and stop bemoaning that the most organised person in the room is not so hot at brainstorming or your most creative copy writer can never get to a meeting on time. Let people be what they want to be and great things can happen.
The trick is to understand how your brain ticks and how to get the best out of it and then surround yourself with people that tick to different rhythms so between you you have the surround sound sorted.Nicky Imrie, co-founder of the PR Network explains a recent profiling session we did together…Are you playing to your strengths?
Sam Howard On how the right career will find you, regardless of how hard you try to cram you curves into that square box.
I’ve been to a couple of reunions recently. The first, a writers’ group that we formed about fifteen years ago when I was still collecting my boss’s dry cleaning. The second, a work reunion of some five years’ back when I was a programme director and about to hurtle through several glass ceilings.
What hit me at both events was the way we had all progressed or should that be digressed…E.g. Writer mate 15 years ago – working for the council, now runs his own charity helping other charities set up social enterprises. Another writer mate 15 years ago – a highly ambitious, bright young thing, already head of comms for a funky major brand. Now a lecturer in philosophy at Oxford University. On the work front, a smart account manager I once hired who went on to head up a division at a rival agency, now follows the sun around the globe, to practice yoga on mountain tops. While my boss at that time, now writes tech copy from a caravan in his back garden and is very much in demand…
In my tiny survey of ten friends, 20% were pretty much where we had left them, having accumulated mortgages, pets, partners and babies along the way, 20% had straight-arrowed in terms of career path and were kindly paying for more than their fair share of the drinks, but a whopping 60% had done some weird tangential or perverse U-turn in terms of their career. What did we have in common? We were all pretty pleased with our lot.
So what can I conclude from my poll? That I am and always have been attracted to eccentrics? True. But also, in time you’ll end up where you are supposed to be, no matter how much you conform to someone else’s or even your own image of what you should be ‘doing with your life’.
Our brains are muscles and we can train them to do anything if we have to, if we want it badly enough. But at the same time we all have some natural talents and some natural aversions. So is it any surprise, that among my reunited friends the cool tech heads are now suited and booted swanning round The City; us big risk takers are all working for ourselves careening form one inspired moment to one unmitigated disaster; the expressives are now pursuing harmonious lives that makes ethical sense; and the structured organisers are going about their lives in some semblance of order, focused on the job in hand and taking no small satisfaction in that.
It seems eventually you do gravitate to roles that tap into your natural talents and spare you the pain of shining a high beam on your weak spots. Very few of us seem lucky enough to land in the right place, right away. But take heart in knowing, that unlike the quest for a soul mate, your ‘soul role’ actually is out there somewhere, and it will find you.
Sam Howard asked a question of the UK Technology Journalists and PR Group on LinkedIn – what makes a great PR? One word answers only.
At the time I wrote this I’d had 41 answers from presumably a random selection of PRs. Having turned freelance only weeks ago I have some time on my hands so I tidied it up a bit and here’s a word cloud of how it looked…
If you add to ‘determined’ ‘resilient’ and ‘resourceful’ you’re looking at about a third of the vote. Seems we are just as well-suited to being long distance runners, a mountain climbers, swimming the channel or something else equally draining. ‘Strategic’ always a good one, gets a double name check, as does ‘personable’ and ‘creativity’, my own guilty pleasure.
Not sure about ‘magical’ myself, but I guess if you are the rest of it is easy.
But the one for me is ‘credible’. To be credible in front of your clients, your journalists, your team and your management generates trust, mutual respect and a sustainable reputation. After 16 years in this industry, my integrity, if not my ego is just about intact. Doesn’t mean I was ever the most popular girl in the room, and I was certainly an acquired taste among our clients, some of which we thought it best if I never met. But, as I used to whimper when I’d lock myself in the bathroom, “I’m not paid to be popular”.
Actually once you let go of the vague hope of ever being popular, it is quite liberating. Give it a go if you haven’t already.