Tech account lead
Katrin leads our tech accounts that have a PR focus. She has managed global and pan-European PR campaigns for a range of UK, German and US tech clients and brings 25 years’ industry experience to the role.
At The Crowd Katrin leads on all things PR and tech. She takes a pride in finding fresh story angles, even for commodity products, while using her personal experience as a bilingual expat to help clients navigate the broader European tech media landscape.
“In B2B PR nothing is an easy sell-in, but if you know the journalists and what the publications are looking for then with a little bit of topicality and applied creativity you can really start to make inroads into the media that matter.”
Katrin gained an MA in journalism and communications from Freie Universität in her native Berlin before starting her career in PR. She enjoyed a blue-chip career at Porter Novelli and then McCann Erickson before moving in-house to lead EMEA PR at global telecoms infrastructure manufacturer ADC Krone. As an independent consultant she then worked with tech companies across a range of sectors, including engineering, business computing and the public sector.
Having joined The Crowd in 2019, Katrin looks after her clients from her base in the English countryside. She enjoys staying up to date with the international world of technology without having to endure the city commute.