Influencer relations lead
At The Crowd Marc creates and rolls out influencer marketing campaigns that connect our clients to the wider sphere of influencers beyond the journalist and analyst communities.
“In my work I look to identify where customers, influencers and business goals meet. The aim is to combine the art of creating relationships with the science of integrating those relationships into the sales and marketing mix. The results are so impactful when it comes together.”
Over the years, Marc has honed his relationship-building, partnership-forming, campaign management skills with the likes of Microsoft, HP, Samsung, Clearswift and WatchGuard. He has also put in time with PR agencies Text100, Nelson Bostock, LEWIS, Hill & Knowlton and Brands2Life. More recently he has developed his unique persona-based methodology for influencer marketing with a range of tech firms including Criteo, AppsFlyer and Okta.
Marc joined The Crowd in 2019 and plugged a small gap perfectly. London based, Marc keeps himself busy as an independent influencer marketer by day, singer and singing teacher of an evening.