About

Emerging tech content contributor

Peter Springett

Peter contributes content and social media strategy across our full suite of clients. A genuine emerging tech enthusiast, he has written for some of the biggest names in business computing, and brings 20 years’ experience to the role.

Peter is our authority on all things AI, having taken the time to complete a course at Helsinki University on Elements of AI.  For The Crowd he delivers insightful content ranging from white papers and research documents to case studies and landing pages. He also helps set the strategies that enable our clients to build wide-reaching and influential social networks, conducting social media audits and delivering 100 day plans to set our clients on the right path.

An Oxford graduate, Peter learned his craft as a journalist and copywriter before going on to head up content for Metia, where he taught Sam to write her first ever press release. Other notable achievements include leading global editorial programmes for Microsoft, Dell and Orange. He went on to work in-house with a range of content-hungry tech start-ups and scale-ups before leading on content for Capco.

Peter moved in with The Crowd in 2019. When not desk-bound, swotting up on the latest advancements in AI and ML, you might find him running marathons all over the world, hiking on Skye or cycling with his fellow ‘mamils’ in the French Alps.

Peter’s blog posts