US Management Consultancy
We began providing UK PR services to Kotter in 2017. This renowned US complex change consultancy works with some of the world’s leading blue-chip companies. It already enjoys a strong reputation in the US and wanted to build on this to help promote its recently launched operations in Europe.
Our objective has been to build the profile for Kotter in the UK and Europe. To do this we focused on introducing Kotter to key business publications, including management and C-Suite titles, and securing bylined articles to help highlight its research and areas of expertise. This includes educational pieces on leadership, cultural change and how to ensure that M&As are a success.
We also identified comment opportunities, hijacking the news agenda and adding insight and expert commentary around breaking business headlines.
Rachel Rosenfeldt, Director, Kotter: “We were looking for a UK-based agency that really understood what Kotter stands for. Lianne and the team have worked hard to build relationships with our key spokespeople and really get under the skin of what our business is about. They enjoy strong relationships with management and leadership titles and have been able to secure some great opportunities for us to showcase our capabilities in front of key business influencers.”