Providing PR, AR, content and social media support to fintech scale-up
Caplin was our first client! Over the years as the company grew we flexed our retainer in line with their needs, providing thought leadership PR, analyst relations, content marketing, event and social media support.
Caplin’s pioneering FX web trading technology has been adopted by more than 30 leading institutions, including Barclays, Citi, Crédit Agricole, JP Morgan, Nomura, Standard Bank, RBS and UniCredit.
The fintech team immersed itself in Caplin’s world and made sure it not only understood the firm’s offering and the challenges it solved but the fundamentals of the technology stack. We then went about creating solid industry relationships with the relevant FX journalists in the trade and business press as well as reaching out to the appropriate industry analysts.
James Cusack, Head of Sales, Caplin: “We enjoy working with The Comms Crowd and value the contribution they make to our business. The FinTech team are proactive, understand our industry and know the trade press that matter to us. As well as driving our PR programme, they have been on hand to help drive wider marketing initiatives such as social media, blogging and even webinars. Their expertise has really helped us to get our name out there and drive leads.”
Over time Caplin built a solid profile as an innovative disruptor and was a regular winner of industry awards and accolades.