‘Tis the season to count our blessings and Sam can count at least five of them. In her last two posts she gave thanks that we have been virtual from the start and entirely focused on B2B. Here’s blessing number three; the final two will follow in over the next few days.
An uneventful calendar
20 years ago with a three month-old baby, I was tasked with organising one of the biggest user group meetings in the fintech industry. 500 bankers, 200 staff, 12 partners and a five day event in Hotel Arts in Barcelona, just me with zero back-up or support.
Every single aspect of making the conference happen was my responsibility, from the big things like promoting the event and getting people to come in the first place to liaising with all the partners to the planning, to the entertainment and the blasted buses; from tasting the menus and deciding how much coffee and wine to order to the onsite logisticslike getting up at 5am every morning to put the notepads on the seats in the break-out sessions. to being the last person on the bus every night trying to round up 500 bankers partying all over Barcelona…
Hand on heart I can tell you it was the worst project I have ever undertaken by a country MILE and while ultimately it was a success, the stress levels were horrendous and the trauma went deep.
I swore off events for the rest of my career and as an agency my anathema continued and I’ve steered us clear of them. Sure, we can provide PR and AR outreach support for our clients at events like Sibos, but it is not core for us, it’s just part of the wider PR remit.
Now, when you see the greats like Julie Ross and Profit & Loss with their brilliant global event programme having to close their doors at this time, I can only salute them for thei amazing skill set. It seeems these things happen for a reason and there but for the grace of SunGard…