Want to work in PR? Better start working then…
Latest UK government research, showed that the number of students with Saturday jobs/part-time work is somewhere around half of what it was just ten years ago. In 1997, 42% of 16-17 year old students were working, in 2014 it’s down to 18%.
This is why: “When asked about the main reason for not combining work and study, the results of the survey indicated that personal preferences and the desire to focus on study was the dominant reason (55%), while the previous concerns relating to local labour market issues and the lack of flexibility from educational providers appear less influential (16% and 9% respectively). Thus, although there was a general prevalence of potential work opportunities available to young people, the overwhelming desire to do well in their studies was the main reason for not combining earning and learning.”This was also my experience as the ‘resident’ visiting lecturer at Westminster University for its BA in PR and Advertising, where very few of the first year students were combining part time work with their studies.To my mind if this is down to personal preference, then this is a mistake. If you want to work in the industry, you need to get an internship or two; if you want to get an internship or two you need to prove you already have a work ethic, and know what it means to work pretty hard doing rather dull stuff for not very much money at all. Those students that can already demonstrate this, by doing whatever it is: stacking shelves, cleaning cars, wondering out loud if you’d like fries with that – have already proved they can get up to an alarm, park the ego, roll up the sleeves and get the job done – which at this stage in a young person’s career is way more important than being able to wax lyrical on the theory of… well anything at all really.
I believe, those that are choosing the linear approach, to study first and intern after are missing a trick, while those that still believe they can walk straight out of uni into a permanent PR role will be able to reflect on that notion at their protracted leisure.
On the other hand, those students that are pushing themselves already, taking on Saturday jobs or part time work and applying for internships, even in their first year of study are giving themselves every advantage. Not only are they becoming more employable by the day, but their PR studies are going to make a whole lot more sense, once they have seen theory applied in practice.
So for me, working with the first year Westminster students was a fantastic opportunity to provide them with the basic skills they need to understand what a PR internship entails. By working on key requirements, from monitoring media, to building press lists; undertaking research to basic writing skills, we focused on how best to prepare and execute an internship role with professionalism and maturity.
Can’t tell you how proud I was to hear back from some of the students already, who not only have got out there and secured PR internships but have been asked to stay on for the summer in a paid capacity.
PR is a great career choice for those that are prepared to work for it – and a Saturday job could be just the place to start.