Standing up for the start-ups
The keen but lean years
For start-ups, gaining traction with a new venture is tough. Word of mouth among industry friends and family can get you out of the starting blocks, but for sustained growth you need more – a lot more. Even though it is critical to success, a smart marketing strategy that cuts through the start-up white noise may not even get its own Post-it note, given how many other demands there are on your time.
But your marketing comms does have to be smart. You can’t afford to squander time, resource and budget on activities that have little impact on your commercial goals. That’s why many business incubators and mentors agree that at this stage, when early recognition is vital to survival, outsourcing marketing expertise is the way to go.
How we help
Unlike traditional agencies, all of us are senior consultants with many years of experience. This means you benefit from an agile, high value, low maintenance team that’s on your side, delivering punches that, for now, are way above your weight.
We can guide your comms strategy and determine which parts of the marketing mix should come into play to best support these early years – and then we just get on with it, leaving you free to grow your business.
Giving a shout out for our start-ups
Start-ups we have helped along their journey include: Apperio, Adam, Brexit Tracker, dxw, Cloudview, Elliptic, GDF, Identitii, Market Earlybird, MDX, Mobius Labs, mySociety, Natterbox and smartKYC.