We set up our virtual PR agency six years ago, and it’s good to see the business model is gaining in popularity, so the demand for freelance PRs is out there.
But just because you can freelance doesn’t mean you should
Here are my top three tips for determining if you would be happy as a freelance PR:
1) Because you want to do it – not because you don’t want to do something else or because you can’t find a ‘proper’ job or because you think you will make way more money than you do now. In my view, going freelance so you can hope to work every hour of every day to make loads of money is a guaranteed formula to make yourself utterly miserable.
Myteam and I, all chose to go freelance, we left great jobs to do it, so we brought commitment to the role from day one and are in it for the long haul. And we are all able to ride out the occasional lean month with a shrug of the shoulders rather than a wringing of hands.
2) Because you don’t need a boss – don’t mistake not wanting a boss with the same as not needing one. In a ‘proper’ job the structure provides sticks and carrots, but you have neither when you work for yourself. Sure there are no petty rules but there are no promotions either.
But if you have a big and burly work ethic combined with a very small ego then you’re able to push yourself to get results and when you bring in that piece for the FT be content with a ‘well done me’ cup of coffee and an adoring look from the dog.
3) Because you are actually able to implement a healthy work life balance – we all talk about it but unless you can be bold enough to actually implement it you’re just going to stare at the laptop 52 weeks a year stressing that there is not enough work.
The one overriding factor my team and I share is not just our love of work but also our love of not working.
Whether it’s kicking off each day with a long walk in the park with the hounds, or the weekly art classes, or the sax summer school – we schedule to take time off. Sure we take advantage of the portable desk and it’s great to be able to get in a few days’ work when visiting family elsewhere. But it’s not just about working away, it’s about not working at all and booking those amazing trips you’ve always promised yourself, for as long as you want to take them.
Our holiday calendar looks like the Conde Nast to do list, and in the last couple of years our small crew have ticked off holidays in:
Sussex, Somerset, Devon, Cornwall, Kent, Suffolk, Norfolk, Yorkshire, Ireland, Wales, Scotland, Isle of Man, Guernsey, France, Corsica, Belgium, Denmark, Germany, Bulgaria, Finland (northern lights), Spain, Lanzarote, Majorca, Ibiza, Greece, Italy, Barbados, Tobago, St Lucia, Mauritius and Uzbekistan.
Freelancing is a bit like hand gliding: tentatively trip off the edge of the cliff and it will be bloody all the way down. Instead, we recommend you whole heartedly hurl yourself off it and see where the thermals take you!